Overcoming Limiting Beliefs for High Performance

How to Overcome Limiting Beliefs for Consistent High Performance

In this post, I’m diving into one of my favourite topics—beliefs!

Specifically, I’ll explore how certain beliefs, often described as limiting beliefs, can hold us back from fully experiencing life and making significant leaps in our businesses and careers.

High Performance And The Invisible Chains of Belief

Over the past 12 years, I’ve had the privilege of working closely with hundreds of high performers. Yet the journey to achieve their business and career goals has often felt like an uphill struggle, one which has left them feeling burned out and disillusioned with life.

These high performers are not new to the world of self-development or mental health. Yet despite reading self-help books, maintaining healthy habits, and ensuring proper rest they felt they were doing battle with themselves and decided to bring me on board as their personal development coach and therapist.

Having had front-row seats into the minds of hundreds of individuals, one thing I know to be true is that the only game we are ever playing is the one with ourselves. When our work and career feel a struggle, we look to the outside world for answers when the answers lie in the internal world.

Limiting Beliefs as Operating Software

Limiting beliefs function like software in our minds, influencing our thoughts, actions, and emotional responses. For instance, I worked with a Chief Executive in New York who struggled with delegation due to an underlying belief that she couldn’t trust others. While this belief initially served to protect her, it became a hindrance as her responsibilities grew. By identifying and transforming this belief, she learned to trust her team, easing her workload and improving her mental health and wellbeing.

The Imposter Syndrome Shadow

High performers can grapple with imposter syndrome, a belief that they are frauds and will eventually be found out. I’ve witnessed this more prevalently among senior leaders, such as Chief Financial Officers and Managing Directors, who have achieved remarkable success yet remain plagued by self-doubt. Addressing these limiting beliefs leads to significant shifts in their inner landscape, allowing them to show up more confidently and authentically.

Unrealistic Expectations and Self-Worth

Both business leaders and entrepreneurs often set unrealistically high expectations for themselves, driven by an underlying belief that they are not enough as they are. This can lead to a relentless pursuit of external success as a means of proving their worth – something I resonate with as part of my own journey. If not addressed, these limiting beliefs can govern their actions and decisions, leading to burnout and dissatisfaction.

The Importance of Self-Awareness

Understanding and transforming these limiting beliefs is crucial. Self-awareness is key to recognising these internal obstacles. Here are some strategies that have proven effective:

  1. Journaling: Regularly writing down your thoughts can help you recognise habitual patterns of thought and the stories and beliefs we have created as a result of our inner landscape. Journaling prompts can guide your reflections and provide deeper insights into your beliefs.
  2. Working with Coaches: Personal development coaches and therapists can help raise your levels of self-awareness and consciousness. They provide an external perspective, helping you see beyond your current limitations.
  3. Mindfulness: Practicing mindfulness allows you to stay aware of your thoughts without getting entangled in them. This can create a calmer, more focused mental state where creativity and insights thrive.


By understanding and transforming limiting beliefs, you can reduce mental energy leaks and enhance your performance. Whether you’re a Unicorn Founder, Entrepreneur, or Business Leader, these strategies can help you achieve a higher level of success and innovation.

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